App Annie

App Annie, Business, Dan Barnes, Eric Seufert, Facebook, Fyber, Games, Google, IDFA, marketing, mobile, mobile advertising, Mobile Dev Memo, Mobile gaming, mobile marketing, N3twork, Offer Yehudai, Ron Thomas, Samir El Agili, SkAd Network, Tilting Point, user acquisition

The DeanBeat: How the ad ecosystem will cope with Apple’s IDFA changes

Apple is ending targeting advertising in the name of privacy. Now the mobile ad ecosystem is figuring out what will happen next.

App Annie, Brian Bowman, Business, category-/Business & Industrial, category-/Games/Computer & Video Games, category-/Internet & Telecom/Mobile & Wireless/Mobile Apps & Add-Ons, Consumer Acquisition, DeanBeat Mobile and Social, Facebook, Games, Google, marketing, Ron Thomas

Consumer Acquisition: Apple’s IDFA change will disrupt mobile game ads and prompt layoffs

Apple is about to disrupt mobile game and app advertising in the name of privacy, and that could lead to substantial layoffs.