Apple is ending targeting advertising in the name of privacy. Now the mobile ad ecosystem is figuring out what will happen next.
Apple is about to disrupt mobile game and app advertising in the name of privacy, and that could lead to substantial layoffs.
App Annie is launching Game IQ, a new taxonomy service for games that uses data science to categorize thousands of games for advertisers.
Mobile advertising spending has become a must for companies and brands during the pandemic, said App Annie’s Amir Ghodrati.
Mobile apps and game ussage surged in Q2 to the highest levels ever recorded, with games in particular scoring 14 billion downloads in the quarter.
As the pandemic rages on, mobile gaming and apps are a kind of salve. So much so, 2020 will be a blockbuster year for smartphone content.