Gaming industry TV ads generated over 1.54 billion impressions from September 16 o October 15, nearly identical to the previous 30 days.
The TV advertising spree for game brands continued in September with a 76.35% increase in estimated spend, up to $39.5 million from August’s $22.4 million.
Gaming brands upped their outlay on TV ads in August by 26.66% compared to July, for an estimated spend of $22.5 million, with Activision in the lead.
From mid-July to mid-August, the game industry showed a small uptick in TV ad impressions (3.8%) compared to the previous 30-day period.
Gaming industry TV ad spend saw a 5.39% decrease in July, dipping down to an estimated $17.8 million from June’s $18.7 million.
From mid-June to mid-July, the gaming industry — largely propelled by PlayStation — had a modest 5.05% increase in TV ad impressions over 30 days.
Gaming industry TV ad spend jumped 81 percent to an estimated $18.7 million in June, with PlayStation serving as the main driver of that growth.
The video game industry saw a 22.26% decline in total ad impressions from mid-May to mid-June vs. mid-April to mid-May; PlayStation overtook Nintendo.
Gaming brands overall reduced their TV marketing from mid-April to mid-May with a 26.67% decrease in total ad impressions vs. the previous 30-day period.
The gaming industry’s TV advertising spend saw an overall decrease in April compared to March, to an estimated $16.3 million from $17.3 million.