advertising, black lives matter, Business, Colin Kaepernick, consumer trust, diversity, Dove, Edited by Heather Landy, Inclusion, kendall jenner, marketing, Pepsi, Racism, social justice, The Purpose of Companies, unilever, wokewashing If everybody hates wokewashing, why do companies still do it? Consumers are adept at spotting the difference between authentic activism and performative allyship.
