Esports are gaining massive traction in the world, with players and fans spending hundreds of hours per week, and one company, EIPlatform has found a way to integrate blockchain technology into esports marketing. They are developing a platform that will enable individuals to interact directly with brands in the esports sector.
The Problem and the EIPlatform Solution
Despite the increased interest in the esports, the efficiency of investments in the esports market is on a downward trend brands do not fully understand the emerging esports audience and the market itself. There is also a huge budget of the marketing funds used by brands going to intermediaries, and this is a huge hindrance. EIPlatform solution is to provide users and brands more opportunities to improve functionality and monetization, and investors in the esports will get a clearer picture of the effectiveness of their investments. They also seek to remove the intermediary from the sector altogether.
EIPlatform Token Features
- Token name: EMI Token
- Token type: ERC20
- Payout: EMI tokens will be sent to your ETH wallet
- Minimum purchase: $100
- Price: 1 EMI = $0.1
- Pre-ICO sale period: May 14, 2018 – June 6, 2018
- ICO sale period: June 18, 2018 – July 4, 2018
- Soft cap: $6 million
- Hard cap: $60 million
- Accepted cryptocurrencies: ETH, LTC, XRP, Dash, USD, BTC
Bonuses and Token Distribution
There are bonuses throughout the entire crowd sale period and they are allocated as follows
|May 14 – May 23||35%|
|May 24 – June 6||30%|
|June 18 – June 27||20%|
|June 28 – July 4||10%|
EIPlatform will distribute their tokens as follows
- ICO sale – 75%
- Pre-ICO sale – 10%
- EMI coin reward reserve fund – 8%
- Bounty – 1%
- Founders and the team – 6%
Any tokens allocated to the crowd sale and remain after July 4, 2018 will be destroyed and no more will be available for sale. If you are interested in the future of esports, this is your opportunity to invest in a worthy course.
EIPlatform has a minimum requirement of raising $6 million, and $60 million. If they attain the soft cap and above, they will allocate the funds generated by the crowd sale as follows
- 45% – product development
- 20% – marketing
- 15% – operation and business development
- 5% – legal
- 10% – Founders and advisors compensation
- 5% – Market-makers fund
Sergey Nevodnichiy is the co-founder and CEO at EIPlatform, and has over 10 years in the esports industry and is credited with creating one of the most popular teams in esports history, Team Empire MBA. YuryMertsalov is the other co-founder who has over 5 years of investing in cryptocurrencies, esports, bitcoin, and e-commerce. The rest of the team is made you of a legal advisor, a chief marketing officer, a social media marketer, and a professor of mathematics with over 35 years of IT security experience.
As soon as the crowd sale period is over, EIPlatform is looking to start work on developing the EIPlatform, and by the end of 2018, the development of interfaces and apps will be done. The esports market attracts over 1.5 billion people across the world and the revenues stand in the trillions. Read more about the EIPlatform on their whitepaper and sign up on the official website to participate i9n the token sale. For news and conversations, follow EIPlatform on Telegram and Twitter.
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