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Flush with cash, India’s sports fantasy startups are gaining ground

Priyank Pithwa, a resident of Surat in the western Indian state of Gujarat, claims in a promotional video, that he has won a whopping Rs1.2 crore ($163,424) playing fantasy cricket on an online gaming platform, Mobile Premier League (MPL).  

He isn’t alone. With the Indian Premier League (IPL) in full swing, cricket fans in India are flocking to the online sports fantasy league apps, lured by hopes of winning big cash rewards.

The surging popularity has also translated into strong growth for these startups. The revenue of the fantasy sports industry in India spiked by 3 times to Rs2,400 crore in the financial year 2020.

Read the rest of this story on qz.com. Become a member to get unlimited access to Quartz’s journalism.

October 22, 2020

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